Whois Privacy Protection, at times also called Privacy or Whois Privacy Protection, is a service that hides the genuine contact information of domain name registrants on WHOIS lookup sites. Without protection, the name, address and email account of any domain name owner will be openly available. Providing fake info during the domain registration procedure or changing the genuine info subsequently will just not work, as doing such a thing may result in the registrant losing his/her ownership rights. The policies adopted by ICANN, the Internet Corporation for Assigned Names and Numbers, require that the WHOIS details must be correct and accurate all the time. The Whois Privacy Protection service was launched by domain registrars as a response to the increasing concerns about possible identity fraud. If the service is activated, the domain name registrar’s contact details will appear instead of the domain name registrant’s upon a WHOIS check. Most domains support the Whois Privacy Protection service, even though there are some country-code extensions that don’t.