Because an Internet site is used to share information and facts with the online world or to get more clients in case you offer products and/or services, it is important to know how it is progressing. What you need for that is a detailed record of the visits to the Internet site - how many new people have opened it, how many have made a comeback, what web pages they've visited and so forth. It'll be very helpful if you know how people came across your website, especially if you are running a marketing campaign, due to the fact that you shall be able to determine if people have opened your site directly or if they were referred by a search engine or a site where you advertise. This kind of info will allow you to improve the performance of the site and, if needed, modify your advertising practices if various parts of the Internet site need to be getting more targeted traffic. Having comprehensive statistics provides you with a better understanding of how your Internet site is doing and a better control over your online presence.